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Creative and cultural industries are seen as significant economic drivers because they thrive on new ideas, knowledge and innovative skills, and over the past 10 years, the UK economy has moved more and more towards a knowledge-intensive economy where there has already been substantial sector growth.
The University of Hull, has recognised this importance and has over the last 10 years invested proactively in facilities and courses that go towards helping prepare the next generation of students and graduates in meeting the new opportunities these industries provide. Similarly the University is committed to nurture and service these industries so that business growth in the region does not lag behind.
However, to understand what constitutes the creative and cultural industries and what it actually means, The Department for Culture, Media and Sport DCMS has provided the accepted wisdom on how it is defined.
The creative sector is therefore defined as being:
“…those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property”. (‘Creative Industries Mapping Document’, DCMS, 2001)
When the DCMS provides an industrial classification, that in its view constitutes the creative and cultural industries, the definition and understanding of the sector becomes clearer. The business activities are classified as follows:
Like the broad range of activities within the creative and cultural industries the range of concepts, knowledge, practical skills and experience needed to succeed are also broad based and the University has over the years invested in facilities and courses that prepare students for or open up a dialogue with businesses in these sectors.
The University Department of Computer Science for example maintains strong partnerships with companies like , Microsoft, Sony, Rare, Codemasters, Disney (Black Rock) Electronic Arts and Volvo in ensuring its software and games development courses are relevant.
The Scarborough Campus hosts the digital media studios with industry standard hardware and software suites as well as being well equipped with digital cameras, lighting and sound recording equipment. There are four performance studios on site with access to digital lighting, sound systems, dance floors and digital projectors. Added to this is the School of Arts and New Media which provides specialisms in music technology, pop music, theatre and performing arts to the offer.
At the Hull Campus, the University offers courses in Film Studies and has recently refurbished its video studio and editing facility in Holme House. This has given the courses provided a particular edge as it is used by students to gain practical experience of production, from shooting to editing videos to recording podcast commentaries.
The University has a well established a reputation for its drama, music theatre and performance arts degrees which are held in high regard. Graduates gain working knowledge of the technical aspects of their craft both in terms of stage craft and performance skills and gaining experience of production and business side of the arts industry.
As part of its mission, iHull has set out to enhance the student experience through the activities it helps to facilitate as well as provide support services both internally and external to maximises and broadens the University’s ability to showcase its creative offer and resources including teaching, research and its students. Here are some examples of what has been undertaken and achieved so far:-